Although a $2.7 billion industry the Australian seafood industry has traditionally lagged behind other primary producers in its ability to centrally organise, market and represent itself to consumers, regulators and the general public.
The formation of Seafood Industry Australia is a big step in correcting this anomaly.

There remains a strong need for seafood producers(fishers and Farmers) to understand the current seafood market,supply chain and advances in product development and marketing.

A further marketing symposium will provide industry with an update on the current trends and approaches, it would further benefit industry by:

1. Reinforcing with industry how effective marketing works.
2. Inspire participants with practical examples of effective marketing they coud apply at a sector, category or company level.
3. Showcase examples of effective marketing for domestic demand, export, trade and industry goodwill.
4. Identify and explain new marketing channels and the opportunities they present.
5. Demonstrate how to incorporate a systematic approach to developing a brand.
6. Identify meaningful and distinct consumer markets throgh market segmentation

It is clear the priority audience for the symposium are fishers and farmers looking to improve their profitability.

This standard will define the standard names for aquatic plant names including algae, microalgae, samphire, etc to be used in Australia; and specify when standard names are to be used. Annex A of the standard will provide a list of agreed standard names for aquatic plants and will form part of the standard.

Plants from marine and freshwater environments are covered by this standard, irrespective of the country of origin.

The scope of the standard is intentionally broad, but the species to be considered initially for inclusion in the Australian Standard for aquatic plant names will be limited to edible marine algae, microalgae, and samphire from marine environments but species from freshwater environments can be included as necessary.

Other commercial species may be added at a later time as necessary.

Not developing a standard would result in marketplace confusion.

This project is to get the process rolling and develop an initial standard.

The project will also include the maintenance of the proposed standard for the first three years